The Dan Hazard Blog

<p>In todays world, there is no platform more inclusive or important than social media. Right now, the titans are Facebook, Twitter, and Linked In but I believe that will change as <a href="http://www.cthreemedia.com/googles-local-business-roadmap/">Google Plus</a> gains popularity. As business owners, who is at the top hardly matters as long as we can recognize the trends and utilize the power of those at the top for our social media marketing purposes.

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<h3>Establish Your Brand</h3>
your Brand must be unified in messaging. No matter where you are posting, you need to be consistent with the theme of your business. Your Google Plus page must by synonymous with your facebook page ( as Google Plus gains in popularity, this will be become increasingly important ) You must drive your message across the multiple social platforms and there must be no confusion as to who you are or what you stand for.

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<h3>Redefine Your Keywords</h3>
Are your keywords brand specific? Unless you' really made a name for yourself, this could hurt you. Keep the terms to what people are searching for in your field. you need not put 's Roofing' in your key terms if no one knows who you are. instead focus on general, targeted, and local terms like 'roofing'&Euml;&#156;'how to fix a leaking roof'and'southern california roofers' Diligent research is essential in considering what keywords to use



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<h3>Develop Your Plan Of Action</h3>
Now that you have a specific set of Keywords and phrases, what will you do with them? How will you get your message to the masses? What will you do to initiate interaction? What will you offer your customers and how will you reward them for their loyalty?



One thing you can do is research your competition and see what is working for them, and what is not and experiment. After all, social media outreach is relatively cheap and easy to track.



Whatever you decide, you must have frequency in your posts, whether your offering advice, free gifts, or a discount , regular posting is essential. It shows that you are consistent and reliable. Bottom line, give your customers a reason to go to you and keep them involved.

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<h3>Keep The Basics Of SEO In Mind</h3>
As long as you research the current trends in SEO marketing, you will do fine but i will mention one important change. It used to be that the more keywords you used the better but that led to keyword overload that bogged down and confused the search engines.

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In response, Google created Panda and Penguin updates to punish overstuffing of keywords and links, knocking them down in the rankings so hard, many companies have all but disappeared&Atilde;&#130;&Acirc;&nbsp; from the search engines.



Its best to have a few, specific keywords and long tail keyword phrases that directly relate to your business and keep it simple. It makes it easier to read for your audience, and it ensures that your keywords are not fighting each other and hurting your overall ranking.




Now because of this new update by google, its very important that you produce and share content thru social platforms on a regular basis. There are two good reasons for this.



One method is to produce massive amounts of <a href="http://http://www.cthreemedia.com/?p=292">content </a>with a limited limited keyword links. A good rule to follow is to keep targeted links under 20% , branded links around 40%, and general links around 40%.You also need to insure that the keywords are used in relation to your article in a natural way that is relevant and easy to read.



The second reason is that its just good marketing. Todays shoppers want good without any strings attached and if you are the one consistently providing this information to them, you gain their trust and loyalty.

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Remember, the keys to success in social media marketing are authenticity, reliability, consistency, efficiency,and daily management of content to ensure proper feedback. This will help you track your effectiveness&Atilde;&#130;&Acir