Tuesday, October 30, 2012

Skill Vs. Emotion: How Effective is Your Songwriting or Why Flash Doesn't Matter


What is more important to you in composing your songs: virtuosity or emotion? I know many of you believe that your raw skill on your instrument should be enough to become the next big thing in your genre but is that really so? I submit that the average fan could care less about your virtuosity if you’re not connecting on an emotional level with your audience.

One of my favorite artists is Tom Waits. It’s not because of his virtuosity, it’s the feeling I get what I hear his music. Raw, emotional and full of life. It’s not always pretty, in fact, it is rarely pretty but it is definitely full of a realness and it has a charming quality all its own. I am hardly alone in this.

 Although he is not a household name, he is easily one of the most popular performers worldwide. That is because he conveys a story through his music and it’s hard to be tak3n with it. Now I have heard complaints that it’s too simplistic, or just weird. I’ve heard it said that it is far too rudimentary but that ignored the chord structure, the rhythms, and the overall composition of the piece, which is far more important than any one element.

Let’s take a look at another well known yet simplistic artist: Tom Petty. He is more accessible to mainstream audiences and you’d be hard pressed to find someone who doesn’t know who he is.  Now he didn’t rise to prominence because he was an incredibly gifted guitar player, he isn’t very technical but man oh man, can he write a fun song!

Again, how you feel about a piece of music is hardly due to the amount of notes you can fit into a 20 seconds, but more what those notes say. Ask any well-known bluesman and they will tell you that each note is a word and the melody tells a story. Sometimes, it’s best to let each note sing its own song rather than trying to cram it into the next. Besides, the only people who really care about how fast you are, or what kind of tricks you use are fellow musicians so don’t as they say, fall in love with your own airship.

Simply write first to tell a compelling story or convey your emotions in a way that others will understand and relate to. If you happen to be an incredibly gifted musician, use that talent in context of the overall story. Don’t neglect it mind you, but neither should you rely on it. After all, there is a reason why those three chords get so much attention. In the end it’s all you really need. The rest is simply decorative icing and all the icing in the world won’t make the cake taste any better.

Album Reviews: Rebel Set: Poison Arrow / The Paper Crowns: See You Tonight



Rebel Set-Poison Arrow by Bill General 

Upon listening to the opening riffs of their album,
 Poison Arrow, I am instantly taken away to a better time in the past, a past way before my time. With that I mean the days of surfing glory in the 50s and 60s, and like I said before, I never was really there.
 I've never set foot on a surfboard, yet when I hear this music, I feel that I have. With each track from their album, The Rebel Set helps paint this picture of a beach off in the distance scattered with teenagers and young adults enjoying the end of the summer by taking rides on the waves with their killer surfboards.

 As I listen to their psychedelic riffs and captivating organ chords, I feel like I'm on this ride that doesn't end until the last note is played on the last song on the record. I feel mesmerized and even possessed with this soulful energy brought forth by this album's ghostly and captivating tone. 

I give it 4 1/2 out of 5 stars





Here it is, the debut Album from The Paper Crowns and if you are a fan of Americana folk rock, it is a must have. It opens with ‘River Song’, which is  heavy with Jerry Garcia riffing for you deadheads, it sets a nice traveling pace and immediately catches you with a hook and never lets you go. It showcases their vocal harmonies and from there, each song on the album moves you through a variety of emotional landscapes as vivid and diverse as the American culture which seems to have inspired it.

 The 3rd song, ‘Everyday Now’ has some wicked guitar reverb and echoes with feedback that is perfectly set up by the thumping acoustic rhythms Every song takes you someplace new but perhaps the most solidly out of place song happens to be a number called Devil Got To Play, but not because of the songwriting as much as the hard driven guitar style and psychedelic vocals, reminiscent of the Nirvanas’ rendition of Plateau, which is not necessarily a bad thing. By the time you get to it, you’ve been taken through so many musical landscapes that you are ready for it. 

The one criticism is that the reverb and delay on that particular song is a bit overdone on the vocals and for me, it covers the natural beauty of Nicole Pond’s voice, but I can easily overlook that for the sheer epicnes of the song. It’s hard to choose a favorite on this album but I particularly like the tune ‘Death, Where Is They Sting?’ distinctly for its Tom Waits qualities, but that’s not to say it is anything but an original composition, it is just inherently creaky, rusty and full of pain set to a ¾ tempo. I like that.

 Overall the duo has crafted a mighty fine album which shows an amazing diversity and depth which is sorely lacking in today’s music scene. If you like emotionally driven and heartfelt tunes with excellent musicianship and some of the finest guitar riffing around go and download this album right now

It earns a solid 4.75 out of 5 stars


Monday, October 29, 2012

An Amusing Tale: The Gino Mateo Interview part 4

Gino Matteo and Jade Bennet; photo by Mike Ingram
Welcome to our fourth and final installment of The Hazard Reports interview with Gino Matteo. I do hope that you have some insight into his wonderful personality. as you can se, it is infectious and has garnered him many friends. Here we get an amusing little tale of the kind you can only ge by living life on the road. I'm sure many of you have your stories to share, and if you would like to share them with me, ill be happy to post them!

Without further adieu, here is Gino Matteo.


http://www.thehazardreport.com/2012/10/the-6th-annual-south-bay-music-award.html

The 6th Annual South Bay Music Award Show





This year The Hazard Report takes to Gardenia for the 6th Annual South Bay Music Awards show at the Normandie Casino in Gardena. After a two year hiatus, it is coming back to give recognition to some of So Cal's unsung heros of music, so to speak ( at least, thats what the junket tells me).

 I believe the goal of this event to be worthy; showcasing and highlighting local talent from the South Bay area. I find any endeavor to shine a light on unknown artists to be a cause for celebration and while I myself hail from the Inland Empire, I see no reason not to cover this event as well.

I am especially excited to watch Chas West perform. He is the lead singer for Jason Bonham’s band Bonham and has provided vocals for Lynch Mob and I hear he puts on a hell of a show. Also I am looking forward to meeting Neil Turbin, original frontman and founding member of the legendary metal band Anthrax. 

For those of you who do not know, I grew up a metal head and Anthrax was a big influence on me. Unfortunately he will not be performing, but giving an award for best metal vocalist. But he will be there none the less and I get to meet him so yay.

Plus, the lineup of performers is stellar, John Huldt is one amazing guitar player and John Kaye will be performing some blues, as well as Jesse Damon, formerly of 80’s glam band Silent Rage-well see how he does, I don’t know because he has failed to post a Video on YouTube. Those 80's guys are not always on the ball with the social media thing I’m noticing so I will have to get back to you on that one.

In fact, i will reiterate; if you have a band and you do not have a video, get on that. Its makes my life a lot easier and allows me to post links on my blog so all the world can see your best.

Anyways, there are a lot worse ways to spend a Saturday and seeing as how I’m on the VIP list, how Can I turn this down?

Bottom line is that if your in Gardenia and have no plans for Saturday, come on down and see the show with me and have a good time. From what I can tell, SBMA had assembled a fine show. If you can’t make it, I will be writing my article on the show for next week’s report.


This Years Line Up:

Tiffany Salas  "God Bless America"

-The School Tour- Glee style high School performance troupe

-Jesse Damon and Electric Caravan- Hard Rock

-John Kaye and Friends- Blues Rock

-John Huldt- Extraordinary Shred Guitarist 

-Chris Jaiden- Singer Songwriter/Composer

-Chas West- Lead Singer for Bonham, and member of Lynch Mob

-Curtis Young-R&B -Son of Dr Dre

and more...

Sunday, October 28, 2012

Image Matters: Why Your Public Persona Is Crucial In Promoting Yourself As An Artist

Venice Beach Icon Harry Perry

You are Always On
When you think of self-promotion, are you considering your day to day routine as part of the equation? If not, you really should be. Part of marketing yourself has not only to do with performance and after show banter, but it is also who you are in your daily routine. You never know when you will come upon an opportunity to showcase your talent so in essence, you are always on.

For performers, it’s not simply work an hour or two, then you’re done. It’s more involved than that, as many of you probably know. Think of Lemmy Killmeister form Motorhead. DO you ever see him not being Lemmy? His public persona follows him everywhere and if you are serious, so will yours. 

You are always in the public eye and you must be conscious of that at all times; the ever present eye of YouTube is always lurking about in the corner, where you least expect it! If that bothers you, well, you are not cut out to be a public figure. Let’s face the facts; being a professional musician is also about being visible at all times. There is no escaping it.

This means that who you choose to be onstage may be a crucial factor in your offstage antics. Now I think of my dear friend Khhryst Dementia, he is a Gothic Industrial Metal performer. That is who he is and although his offstage persona is toned down a bit, it’s there. Whatever he does is a reflection of hos art.

This may seem a bit overwhelming, and I think it is why a few musicians have onstage personas that cover up why they are offstage so they can be free from that burden. KISS comes to mind, for a long time, they were never seen in public as KISS without their costumes and makeup.  They could be whomever they wanted to be offstage when they were out of uniform, but when they were KISS, they were always on.

Cultivate A Positive Image
Some bands in the 80’s took it to extremes as far as bringing their stage antics into daily life. Broken TV’s ala Motley Crue, trashed hotel rooms, and drunken cars crashes often made headlines as did stints in rehab and that image affected how people saw the band.

Lady Gaga, for instance has cultivated a powerful public persona that is almost indistinguishable form her stage performance, that are one in the same and whether or not you admire that, we are talking about it, and so is the media so you cannot deny that kind of power, lover her or hate her.

 Think of Axl Rose, his offstage antics, and even his onstage persona, was often crude and well, dickish. That has followed him around and is how everyone sees him now. Heck, I find it hard to listen to GNR because I am not a big fan of who he is as a person.

Although, it did pay off when my buddy Nick Mason (Scum of the Earth, if you like White Zombie check his band out- they are damned good) and I went to see them open for Metallica in 92. Apparently Axle had a hissy fit over some bullshit reason and he refused to tour. The upshot was that we were treated with 4 hours of a blistering set by our favorite metal band at the time.

Although the show was awesome and remains with me as a highlight of my youth, as a result of Axl's crap, the band eventually broke up. Nobody wanted to hire them. They lost out, big time, and all because Axl put on a bad show both on and offstage. So fuck that guy, really.

Back to the point, people will associate who you are offstage with who you are onstage so it behooves you to always be yourself and treat people with respect because it could very well make or break you. 

Saturday, October 27, 2012

Why Hard Work IS The only Way You'll Ever Make it In this Music Business


I recently published an interview with Kelle Rhoads, and he describes a condition by with aspiring rock stars expect the world handed to them when they move to Hollywood, especially upon graduating MI.

Apparently, some of you out there suffer from the delusion that just because you accumulated a wealth of facts and perhaps a few awesome connections, and combine that with mommy’s bank account, you will be immediately filling out stadium and opening for Arcade Fire. Stop it. You’re ruining the music business for the rest of us!

No matter what or who you know this business requires a lot of hard work and dedication; the kind you can’t learn in school. It’s the kind of dedication that comes from scraping your resources together and hitting the streets, the clubs, the bars, the coffee shops, and corners.

Have you busked yet? Have you handed out a thousand flyers on the streets yet? No? What the hell are you waiting for? Go do it right friggen now! A lot of us here in struggling musician land have put in years of sweat and networking getting to where we are now. It’s only after years toil, and performing in dive bars for drinks and bad food that we get to a point where we can self-sustain on our own music.

Simply put, if you’re not willing to suffer and put in hours of work hustling from one venue to the next making and hocking your music relentlessly, you might as well pack it up and go back home to mama.

Why Confidence,Patience, and Persistence Will Help You Achieve Success in Music


I was just having a conversation with a fellow musician, in which he was venting that his career was not moving in the right direction fast enough. He was of the opinion that after five years of dive bars and empty house’s he should be somewhere by now.

Let me say that this is a talented fellow, not the best singer but pleasant to listen to and he has interesting songs but out of respect for his wishes, he will not be mentioned by name.  “Dude,” I say to him, “this is free press for you!” he’s shy. He was embarrassed to be named for his concern, as if it would show him to be a failure or something. I don’t get it but herein lies his first major hurdle. Confidence. 

Trust Yourself
Believe it or not, musicians can be incredibly shy and introverted people. It’s a conundrum, a paradox we all deal with. Well, if you want to be a professional, get over it. Talk to people. Be real.

You must have a certain amount of confidence in order to succeed in the business. Talent alone, as I’ve said before just doesn’t cut it. You may think you’re the best thing since SRV but if you won’t talk to anybody, you might as well be playing to your cat.

Don't Be Afraid of Your Character Flaws
More specifically;don’t be afraid to look like a fool. In fact a foolish performer will be remembered, heck, it might even be your strong suit your forte if you will. Embrace it! Take it out and show your foolishness in public!

Persistence Pays Off
 I often point out that it Took Dave Mathews ten long years of plying in coffee shops, bars dives, anywhere he could in front of dwindling audiences as well as festival audiences so you need to be patient and stubborn about it. Make your success.

Be Self Sufficient as a Performer
Stay focused on your goal and be your own musician, even if you are a part of a band, don’t hinge your personal success on others. You may break up and if so, you’ll want to maintain your own momentum, in whatever form you choose.

Enjoy The Ride
Be sure to enjoy every moment of the journey! If you can't enjoy where you are now, you’ll never notice the moment when you achieve you goals, nor will you enjoy them and if you aren't enjoying yourself, stop wasting time. Ours and yours. Being a musicians is first and foremost about enjoying yourself, it sure as heck isn't about the money!

Do It For The Love of Performing 
Oh, did I not mention that getting paid can be quite difficult for a while? Not impossible mind you, just difficult, unless you're willing to turn down the occasional unpaid gig. Yea, that’s the tough bit for a lot of would-be pros.

At first, you’re going to have to play for free, just to get yourself out there. But if after a year you are still playing for free, you’re doing something wrong. If you’re good, people will want to pay you. Don’t let anyone tell you different.

So get out there, talk to fans, bare your foolish soul, and put in the time and effort to get as many gigs as you can and then demand payment after about a year or so. If you do these things consistently, you will advance your career.

Wednesday, October 24, 2012

Bands, Performers, Where Are Your Videos? Why Even A Low Quality Video is Better Than Nothing at All



I’m just going to come out and say it. If you are a performer and you don’t have current and accessible video on YouTube, Hulu or Vimo, you do not exist.  There is absolutely no excuse for this. A Sony camcorder is what 200 bucks? You have a smartphone don’t you? I do, and it does a decent job, no it’s not the greatest, but if you have nothing, it is by far a better choice. If you do not have a video up, it also shows that you do not care, or that your too lazy, or that you have no experience; none of these are messages you want to convey.

When you have a video on YouTube, even a less than superior quality video,  it least gives me a good idea about whether or not I will like your band, how well you perform, and what kind of music you make. All of these inform my decision to support you. The last thing I’m looking for is the actual quality of that video, although, sound quality is important.

It seems as if some bands who used to be big 20 years ago, don’t think they need to update their YouTube presence. Again, I don’t care what you sounded like20-30 years ago, if I can’t find out what you’re doing now, I won’t go see you, I won’t promote you and I will not seek to  cover you as a blogger. Sorry, that’s the truth. Most of us, and especially here at The Hazard Report, have limited resources and we want to insure we spend those resources wisely, which means doing our due research and finding the best possible acts to follow. Now, that’s not to say that I will never be at your shoes, if I get a special invitation and it works for me, sure I’ll go.

I do not think anyone has an adequate excuse for not posting at least one or two halfway decent video that represents what you do. It’s always best to give promoters and other booking agents at least some idea of who you are. More than simply hearing you, venues want to see you in action; just to be sure you sound good live and put on a good show.

I cannot stress the importance of video enough, and there are a myriad of reasons to put one out there, but don’t spend too much effort worrying about whether or not your video is good enough, just put your best foot forward and if you’re not entirely satisfied, replace it with a higher quality video when you can.

Most performers are far harder on themselves than the ones watching them so be sure you’re not nit picking yourself to death, just be sure that when you perform, you give it your all and more importantly, have fun! That will come across in your performance and your video will reflect that and we are first and foremost looking for a good time. If your video is not in HD, or is a little shaky, that’s fine, we understand; most gigs are not shot at Austin City Limits, and you can’t tow a professional DP with you to every gig, and we don’t care. We just want to see if you can deliver.

Consider this: How much will your audience enjoy watching your performances get better and better? I know I love seeing the progression of video and performance quality over time. Then, when you’re at the level that you are putting out high quality video from festivals and large venues, we can all have a good laugh at that first, shoddy, hand held camcorder version of your first gig. People love that shit. 

Monday, October 22, 2012

Why I Belive Albert King Should be Inducted Into the Rock N Roll Hall of Fame


So I have recently seen the nominees for the Rock N Roll Hall Of Fame, and I’m exited to see an amazing list of potential inductees. This year’s crop ranges from Rush( long overdue) to N.W.A, but the single artist I am most excited about is Albert King. Why? My answer is that he is arguably the biggest direct influence on rock guitar next to Chuck Berry.

 He influenced both Jimi Hendrix and Stevie Ray Vaughn, two legendary powerhouses of rock and for that alone, I would say he is a shoe in, but he is far more than merely an influence. His mastery over his instrument is still undeniable and lest we forget, without the Blues, Rock N Roll simply wouldn’t exist.

Albert king is widely regarded as one of the pioneers of electric blues and his signature style was built around intensity and substance, as opposed to being a ‘flashy’ guitar player. His bends were full of pain, his sustain; legendary. He was also renowned for bringing blues to the white audiences in the 60’s and keeping the genre alive while influencing future rock acts like John Mayall and was the first blues act to perform at the historic San Francisco’s infamous Filmore West.

He was an extensive songwriter and he never faked his performance on stage, which is remarkable because so many blues musicians in the 60’s realized they could get away with anything on stage and white audiences would eat it up. It’s unfortunate to say, but it did happen. But Albert King never did this, every performance was a genuine outpouring of his soul and it made him a powerhouse. He did remarkable work with Booker T & the MGs and his songs are covered by Cream, Gary Moore and Derek Trucks.

One of my favorite bits about the man is the fact that he actually joined The Doors onstage in 1970, showing he truly did not care about anything but the music. In this day and age, it may not seem like much, but in 1970’s America, that is quite a big deal.

Another great display of King's love of music over culture is the way he embraced Stevie Ray Vaughn and in essence, passed the torch onto him. In the studio, you could hear real affection between the two and it shows Kings character in a very candid way.

Truly, I believe that Albert has earned the nomination, but most importantly, he deserves the recognition as one of the most influential guitar players of all time! Without Albert, rock n roll would not be what it is today and I feel among all of the nominees, he is truly the most worthy.

Who would you vote for? Click Here

Kelle Rhoads on the Rhoads Legacy, His Brother Randy Rhoads, The Musonia School Of Music , and How To Be A Proper Musician



Hollywood has a rich and undisclosed history many folks are unaware of, but should be. One of the historical landmarks is a place called the Musonia School of Music, run by the talented Mr. Kelle Rhoads, brother of the late guitarist, Randy Rhoads. After World War II, The Rhoads family set up shop in Hollywood and quickly became the place to go for the best musical instruction in Los Angeles. After all, how many places are there than can boast teaching credential such as George Lynch, Rudy Sarzo and the legendary Randy Rhoads himself?

 Kelle, an equally accomplished musician, has taken the reigns and offers his time instructing a new generation of would be musicians, when he’s not himself performing or composing music. He was kind enough to lend me an hour of his time so we could talk about the Rhoads legacy and his part in it.





THR: Can you give the readers a brief history of Musonia?
Kelle: Sure. In 1947 construction began here in North Hollywood to build a Music School. There were three partners, My Mother, my father and Dr. Coleman. Early on my father dropped out and in 1995 Dr. Colman succumbed to a terminal disease so my mother at 93 years old is the proverbial last man standing. However, she hasn’t physically come to the school in almost 3 years. We definitely do plan to keep it going with the ideas, the ideology and the tenants that we believe are real important that people know about music. We intend for the school to be run the same way with the same philosophy that it has carried on for the past 65 years under my mom’s direction. We’re not going to change that

THR: What are the tenants?
Kelle: We teach counting first. Instead of just teaching…see what you have to…what you have to understand is why music stores teach music. They want sales. The reason they give guitar lessons, or bass lessons, or drum lessons is because ultimately, they would like to have people buy those instruments. So in this case, Musonia School of Music, we are only a school. We’re just not a retail outfit anymore. We were. At one time, we had the Gretsch franchise; if you wanted to buy a Gretsch Guitar or drum set, you’d go to Musonia, but were talking the 1950’s

THR: Yes, a lot has changed since…
Kelle: A Lot of Change. You go to Guitar Center or you go to Sam Ash music and you can buy something like that much cheaper than we can afford to sell it so we just teach music. We teach counting and we work with different students about how to approach and study music if they’re going to pursue it seriously.

THR: You have seen a lot of musicians come and go through Musonia, so what are some of your greatest successes?
Kelle: I can answer that in a number of ways. I could tell you about the people who have had their children in this school, some of their sons and daughters did phenomenally well. On piano especially, in some cases cello, and they were phenomenal music students, But, they never went on to pursue music, they went on to be doctors, lawyers, physicians, and oh, they could play Beethoven sonatas, they were playing Bach, all under my mother’s direction, but you see there’s no legacy in that, because at some point, they stopped. But we have had a couple of people form here go on to become conductors! One guy my mom taught went on to write music books, his name is Barry Worley, and he writes manuals on how to play piano.

THR: Who are some of the students who went on to become successful in their music career?
Kelle: I can reference them, but you may not know who they are. Let’s see... Danny Beal, Stan Seal, who is a phenomenal player and teacher. You have a lot of people from the guitar dept. that really went on to become something. For starters, my brother, who became very successful as a teenager, he studied here and later on came back and taught here. George Lynch taught here, Drew Forsythe, Tony Carvazo, and Steve LaVoie, all of em. None of em picked from a resume`. We asked em, “Do You wanna teach here” and they said “Fuck Yea!”

THR: what about students that have attained great success technically on their instrument?
Kelle: We have this young girl, a guitar player. She will be nothing short of a full blown five alarm mother fucker. She’s going to be the next Eddie [Van Halen]. People come in here and they ask” Is that Zack [Wylde]?” And I say “No, it’s a skinny 14 year old girl named Jennifer Haack. And this girl shreds the paint off the walls. If she continues, and stays on a straight line, she will be a guitar player you will reckon with.

I have one other. I trained a singer named Marcelo Fittipaldi who I think has great potential. He was singing in an Ozzy Tribute band in a show at which I was performing, and I pulled him aside and I said,” dude, what are you fuckin' singing this for? What the fuck are you doing?” And he goes “what do you mean?”  I say, “You have a beautiful mid-tenor voice, let me train you” Fast forward to now. I use him in some of my shows; we use tenor baritone, tenor and piano.

You know Dan, if I were to go back through the years and think about all the people. Janet Robin who played with Lindsay Buckingham, she was Randy’s student. Google her, you’ll be amazed.

THR: What do to impress upon your students to help them become successful musicians?
Kelle: Well, we stress that you have to practice, and that’s what makes it so hard because people don’t want to practice, they think they can skirt that, and believe it or not, that’s a big, big part of what we teach. Which would be under the heading of discipline in the area of music, and this doesn’t have any bearing on if you’re going to make it your profession or not, but if you’re gonna study music, you have to adopt certain disciplines of practice otherwise you’ll never be a decent musician.

 So we insist on discipline, on practicing, we insist that our students count, we insist that you count the correct way, which is if you have a dotted quarter note, you count it like this (lift foot up on each beat, then lifts it a half for the dotted quarter note) up, down and then a half, not just up and down, ok? And no matter what instrument you take, you’re going to learn that stuff, or you're just going to wussie out and quit, we just had a guy who wanted ride his scooter, then he wanted to play cello, then he wanted to play guitar, and he didn’t wanna play piano anymore so I told him he could just go ahead and go home, and we’ll have room for another young person who wants to be a musician. He was very taken aback and was like… (Makes a sad, disillusioned face, we both laugh!)

A Lot of it is the attitude! Nowadays, people arte lulled into a false understanding of what the music business is. I’ll give you an example: Little Junior’s got rich parents so he tells all of his middle school friends, “Hey Dudes, I’m gonna play the Whisky, go see me!” The kids all go “Whoa, fuckin great dude” they never knew he played guitar before but now he’s going to play the whisky! So they’re like” Cool, I’ll go see ya!”

 So what happens is Junior plays on a night where there are six bands. 
All six bands have had to post money up front to play the show. The fees they have to post can be anywhere from 5 to seven hundred dollars. So junior, he gets his nine o clock slot, he gets his buds, they all go down there, they all celebrate him being the next Randy Rhoads, or Eddie Van Halen, and everybody goes home, the parents go home with their wallets a little bit depleted. And that kind of thing, that is not the music business, that’s poser Ville.

THR: So what kind of music are you making these days?
Kelle: It’s pretty much pianoforte. I’m doing a style of piano music from about 1830-1860’s blended with some modern aspects, I’m getting a lot of influence from that period, and it helps me structure musical ideas. That period from the 1830-60’s it what’s known as the romantic period, and just after Bach or Robert Schumman. It narrows my reach somewhat because most people really don’t care for that and I understand that and I’m fine with that (By the way, it’s amazing stuff).

What is the thing you love most about your craft?
Kelle: I don’t like anything about my craft (he should, he really, really should). I’m always, always trying to do better, to write something more profound, and to write something more important. What I do like to say something that I’m proud of, or more so I’m excited about, is being able to write short pieces, adaptable to film. Up until this point, I do have some music put to film. I like that, and am amendable to that. But as far as my music, there’s so far that I have to go. I want to go into the realm of multiple strings; I want to get into a brass choir. I want to really work with different complex and intense rhythms. So I’m not real satisfied about my craft so far.

THR: What is it that you love about performing music, what is it that drives you to perform?
Kelle: That’s a really profound question. In my opinion, it’s almost, in my case, it's everything. Besides, my wife, what is it about everything else that I have to be playing music all the time? I’m so filled up that I have to be playing, all the time. Everything else is just filler. For me, it’s all about composing. I spend more time on that than I do anything else. And I only keep and record, about 3% of what I write.

THR: Personally, what has been your biggest challenge in your career?
Kelle: My biggest challenge has been to reinvent myself. If you stay in this business for quite a while, you’re going to have to reinvent yourself. The Jonas Brothers, that only lasts for so long, then you break up. The Beatles Broke up, the thing is to reinvent yourself if you want to stay in music. I’m not saying you have to play a different instrument, I’m just saying you have to change; you have to do something different in the music business. What worked in the mid-70’s, that kind of a thing is not going to work, because it’s been done. So come up with thins that will give you another shot.

THR: What is the biggest trap you see people fall into?
Kelle: Absolutely the biggest trap I’ve seen people fall into, and this is profound, right here and it took me a long time to figure this out. I hope your readers really take this to heart. The biggest trap is that they get upset because the reality of the whole thing isn’t what they thought it would be. They have this preconception so they flock to Hollywood, they come out here and no matter how good, bad or in-between it is, it just isn’t what they thought it’d be so they think” This is no good, this isn’t what I bargained for, it’s not what I wanted.

 That’s because when they met this certain person, they thought it would be like ‘this’ and when they stared playing gigs  they thought that the concerts would be filled with people, and they’re not, and that’s a big problem with a lot of musicians. They just can’t handle that whet. It is not what it was supposed to be. Especially the ones that come to GIT. They come here, and when they are on their way back home, I hear a lot of disillusionment. They think they are going to go to that school and when they’re done their going to hit the street and start jamming with Jackson Brown. It’s not the case!

THR: Absolutely not that case! (Both laugh)
Kelle: So that’s a big emotional or mental hurdle that they either have to get past, or they have to pack it up and go home.

THR: after all the students you’ve seen come and go, can you give me some idea of where you see music going?

Kelle: Well, I don’t know about that, but I tell ya what I would like to see come back, although it’s probably not going to, is being able to go to the Troubadour or The Roxy and being able to sit down. I’m an old man, my legs are fucked up, my prostate is probably the size of a grapefruit, and I fuckin can’t stand for 4 or 5 hours! Dude I can’t do it; I don’t care if it’s going to be Jimi Hendrix playing with Jesus, I can’t Stand!

THR: That would be an awesome show though!
Kelle: It sure would! “And on Bass guitar in the corner, is Randy Rhoads, come out of there, I know you’re not playing guitar up there dude! Come on out of there, fucker”! Laughter ensues. [Note: Kelle is not implying that Randy is no longer playing the guitar in heaven, just that he’d rather back up Hendrix and Jesus in that situation, relax and take a chill pill.] I go back to these places I’ve played before and it's just so uncomfortable now. They’ve taken all the seats out! Why would they do that, it is greed? Hmmm?

THR: So we can’t leave this without at least one good Randy story!
Kelle: Well I’ve told this story before, but it ties him to this place so I’ll tell it again. When he was a teenager, my mom said, “You know Randy, I’ll get you some lessons, your obviously talented. I’m going to get you lessons with Joe Pass.” And my brother thought about it for a while and he said, “No.” And my mom said “well what do you mean no? why not?” and he said,” I don’t wanna be a jazz guitar player mom”. Now up to this point, he only played rhythm. He said” I wanna try to play lead guitar” My mom said ok, fine. I’m going to get you our guitar teacher:” 

At that time, which would've been in the mid 70’s, we had this really great guitar player names Scott Shelly. He gave my brother lessons, and every week he’d have his Friday guitar lesson. And at the end of nine months, Scott went to my mom and said, “I’m done.” I can’t teach him anymore” and she goes, “What do you mean, man? I want you to teach my son!” Scot says, “You don’t understand, I can’t keep up with him, I can’t do what he does and I can’t teach him. He’s way beyond what I’ll ever be” and that was the last electric guitar lesson Randy ever took.

THR: That’s disgusting…I mean that’s just amazing! How old was he?
Kelle: I want to say he was about 16. Scott said that his talent already was just phenomenal.

THR: For someone to be that good and be so you, you have to believe he was born with it! I mean, I’ve been playing guitar for almost 20 years and I’m still a hack! I’m mean, I don’t suck, but damn.
Kelle: What randy learned after that, he taught himself and then towards the end of his life, the last 13-14 months, he took lessons to become a classical guitar player. Now he did take lessons then, but he would never take any lessons on electric guitar. He had it already. He was born with it, and he never did anything else but play guitar.

THR: And your whole family is a musical family…
Kelle: My mom played 15 instruments, my father was a clarinetist, my mom’s auntie was a piano player, my mom’s father and his father both played in brass bands. Every single generation hasn’t been a musician, but most of them have been, although not necessarily professionally.

THR: So how does it feel to be able to continue this legacy?
Kelle: I’m proud to do it, however, its challenging, you know, it’s really, really challenging without my mom around. We need a new coat of paint; we haven’t really taken in money in a few years. The biggest challenge is to keep this going. I’d like to get another 50-60 years out of it. Hopefully someone will come along and take care of it.

THR: What qualities would you look for in that person?
Kelle: That’s a good question…someone who respects the integrity of the school and our family. Someone who loves the school and the family enough to make a concerted effort to make sure it stays the same as it is now, with the same low price. What would make me really sad, what would make me turn over in my grave, is if I’m long dead, and this place turns into a Randy emporium, with watches and clocks and shirts, just to make money. I’d rather see it leveled that that.

THR: Is there any parting bits of wisdom you’d like to share with the reader?
Kelle: Well, it’s really hard to give advice because nobody wants to hear it or they won’t listen. So I conclusion, I would like to say, that, it’s really a pretty simple thing to determine if your child is really going to get into music with the right attitude and really try. And the way you do that, it’s not rocket science, it’s pretty much as easy test: if there is a piano in the home, or a guitar or whatever the child seems to be interested in, let it be available to the child and even with no lessons, see if he has to be coaxed to play with it, or does he have to be punished for playing too much. 

If he or she has to be punished, there’s a good chance he’ll take to it. There’s a real chances he or she will have the discipline it takes and really try to make a concerted effort. But if every time the parents have to round them up and make do it, and the child goes “no, no, I don’t wanna do it, blah blah”, don’t waste the money! He’s not Mozart, it’s not going to work, go buy him video game, fuck you, ha-ha!

If you want to find out more about the Musonia School of Music
:Call 1-818-761-0521
or pay Kelle a visit in person at:
12111 Tiara St North HollywoodCA 91607 




Wednesday, October 17, 2012

How To Make A Winning EPK And Why It Is Essential for Your Career In Music



One of the most powerful tools you need to have in your arsenal is an EPK (electronic press kit). The most important reason is that nobody’s going to book you if they don’t know who you are. Secondly, they want proof you are as good as you say you are. Any decent joint will not want some hack garage band that just got together yesterday so you need to show them your credentials in order to even be considered. 

Bear in mind that you will not see everyone in person nor does the person in charge always have time to talk to you. By sending an EPK, it is far easier and more convenient for the booking agents and talent scouts to access your music. Besides, it also insures greater visibility in a world gone digital. You can put a link to your EPK anywhere on your website or Facebook page and give immediate access to whomever you wish to see it.

Of course, it talks some time to build up an impressive resume and you will need to revise your epk as you gain more exposure and accomplish more. The end goal is to play the big venues with the big paychecks, but you need to build up to that that takes time so don’t quit your day job just yet.

There are several things you must have in place in order to put together a solid EPK. You can put it on a DVR, keep it on a thumb drive, or simply use an online account like Sonic Bids, or make a PDF but these are your essential considerations:

Biography:
The first thing you want is a good bio. Have several versions of this bio ready to serve several needs. You will need a 500 word or so bio for your website or Reverb Nation page, to give the full story, a shorter one for the EPK as booking agents don’t want to spend a lot of time on a press kit, and an even shorter, 3 minute elevator pitch version for the executives who simply don’t have time. Write something that will fit on one line and stand out from the rest. What makes you unique what is it that you do that no one else is doing? Having several updated versions of your bio will be helpful for fulfilling a variety of needs.

Photos:
Next, you’ll want some photos of the band. People want to see what you look like because this is a heavily image influenced profession, like it or not. You will need at least one black and white of the band, and some color shots. Try to get a professional to do it if possible or get someone who knows what they are doing. The red brick wall photo has been done to death as well as the singer/songwriter in a field with a guitar. Try to be creative but remember the images need to be as widely accessible as possible for wider distribution. This means no ‘R’ rated images, save those for your personal sites.

Music:
Of course the most obvious requirement is your music. You don’t need to give out your full length album, promoters, producers etc. will only listen to about 30 seconds of any given song so put together a small compilation of your best work at the highest quality possible. Include a few for streaming or downloading. Provide a link to the full album so they have access to it if they want it.

Video
Booking agents will also want to see how you perform and where you play. Put up high quality video with high audio quality. Preferably a video with a high fan turnout at your biggest , most well known venue and give them a real energetic show. Include two or three clips in order to show them what you got! Keep in mind there are some pretty spectacular performers out there and the bar is very high so next time you have a show you want to record, give it everything you have; it will show ang get you the gig.

Press
Include any articles or write ups you have, the more the better. If you do not have anything, contact your local paper and ask the entertainment writer to do a piece on you. I recommend an in person interview if possible. Be warned you will be misquoted so don’t take offense. As long as the overall interview is good, be happy with it. Pull the best quotes from each article and highlight them, most people will not read your entire article; they just want to see that you've gotten press.

Contact Information
Contain all of your relevant contact information, where to buy merch, website URL, Reverb Nation Page, Facebook, all of your links. You want journalists and bloggers to be able to access all of your information. Make their job easy for them. This will ensure you will get more coverage and they will know what you want them to focus on, or what you’re about before they have to ask. As a blogger myself, I often turn to a band's website to get the gist of them for my article and it informs what I write so make sure that info is readily available to any interested persons.

Remember, your press kit is what the professional world sees. Chances are your fans are not looking so don’t put it together for them, you want to put it together to get work, and get recognized by people who are going to hire you. Make it as professional in appearance as possible, you never know who might chance upon it.

For a few good examples, check out these links:

Big Papa & the TCB/ http://www.bptcb.com/epk.html

Thrown Into Exile's Mario Rubio On D.Y.I. Promotions and His Rise To Become One Of Metal's Top Acts to Watch.


I’m sitting here with Mario Rubio, lead guitar player of the metal band Thrown Into Exile. Not only is he an accomplished musician, he is also the industry relations coordinator of Musicians Institute in Hollywood California. His band is currently slated to open up for Slayer on the Mayhem Festival and the band is growing and gaining real momentum. We sat down, had a corona and some nachos and talked about it.

THR: When did the band start performing professionally?

Mario: We started May 2011. We opened up for Asesino, one of Dino Cazares (Fear Factory) side projects. He was kind enough to throw us a bone!

THR: How did you land that gig?

Mario: Through a friend of mine Rob Weeks, we met through Dino, his wife Jen and Joser. At that time he was Head of Security. We kept in touch over the years and he got into booking and about that time we were starting up and he gave us a slot in San Bernardino.

THR: So it’s important that you meet people, in all walks of life, regardless of who they are or what they do, would you agree with that?

Mario: Yea, little did I know he’d be able to help us out. I approach anyone in life with the right and good intentions; I don’t care what they do for a living. I don’t care who they know. I’m not looking to leech off of them. All I want is a friendship out of people.

THR: Obviously, you guys followed up on that first show, how did you do that?

Mario: Well, it didn’t hurt that our first gig was for a national touring act. Our second show, thanks to Josh Barnett was at the house of blues playing a benefit for Japan after what happened last year. We were on the bill with Animals As Leaders, All Shall Perish, and Internal Corrosion.

THR: So what are some of the successful things you’ve done to promote yourselves?

Mario: Just being real with people, and not blowing smoke up their ass! All our gigs are pay to play and thankfully we’ve been able to sell tickets to all of our shows. We do the Pay to play for national touring acts because not only will it be a big show but it gets us in front of a broader audience.

THR: You are putting an investment into the band, where do you get the funds for that?

Mario: Well it comes out of our pockets. When it comes to advertising, Facebook has helped us out a lot and twitter, you know, any social media we can get the word out on. Craig’s list and well sometimes drive out to deliver the tickets if is far. Back in September when we opened up for Sepultura and Death Angel I remember driving all the way to Rancho Cucamonga which is as hour and a half away just to make sure the people have gotten their tickets. And the people respond to that and thankfully were able to meet our quota.

THR: Now you guys have only been together a year and your already getting some recognition, I mean your opening for Slayer.

Mario: We did a battle of the bands for Sumerian Records and they did a battle for the highway. The prize was a slot on this year’s Mayhem fest which includes Slayer, Slipknot, and Anthrax. Motorhead. That is a dream come true for me. I remember when I was thirteen years old my first show was Slayer. It was so awesome and at the same time I’ve never felt so morally wrong as well! I mean I grew up in a catholic household!

My whole life changed; it was bands like Pantera, Slayer, Slipknot, Anthrax, Danzig, Machine Head and Fear factory. These bands changed the way I thought and sparked an interest. These bands made me want to pursue music as a career and as I grew up, I realized that there was a marketing aspect to it because this stuff isn’t going to sell itself. No One is going to advertise you; you have to do it yourself, especially in this day and age. The more self-sufficient you are the more any label will be happy with you. My mentor, Blasko, who plays bass with Ozzy Osborne now and is part owner of mercenary management, was kind enough to give me advice and help me out, helped me get into college, and if it wasn't for him, Dino and his wife Jen, I wouldn't be where I am today. For lea
On the professional side, another guy who helped me out a lot was Allen Steelgrave, who is Director of marketing for ESP guitars. Jose Ferro of ESP. I spent two years at ESP and Of course Jonny Coffin who’s the owner of Coffin Case.

THR: how did you start working for these guys?

Mario: Funny story actually, the way it ended up happening. I was seventeen I’ll never forget. I was at a Blackest of the Black show, with Danzig. I heard his name going around and I went up to him and asked him how to get a sponsorship and so he gave me this long list, and a handful of advice, he handed me his card.

THR: What are you looking for in the long term?
Mario: I’m not going to lie, I want Thrown Into exile to achieve greatness, but to be realistic, are we going to sell a million albums? No. Not with our genre of music and how album sales are going these days. I want to look back and know that I’ve left my mark and will live on into the future.

THR: I don’t think there’s anything wrong with dreaming big as long as you control your expectations. Tell me, what have you done as far as self-promoting?

Mario: Coming from a fans prospective, be realistic and find bands we work well with. We find bands that fit well with what we do. Could we work and target the Devildriver, Lamb of God, and Machine Head crowd? I think yea, we do.

We pretty much stay real with people; let them know who we are and what we’re doing. It’s a number of things, getting on the right bills, make some press by playing with big bands and national touring acts because it looks good on the bands resume. People are like “Holy Shit!” and we get recognition for it. Now we’re opening for Morbid Angel and Dark Funeral so it keeps on escalating.

THR: So what has been tried and failed miserably?

Mario: The stuff that fails miserable are shows that aren’t promoted. I mean, have there have been shows that bombed? Yes. As far as marketing, we haven’t really spent money, I mean the internet is your best free tool. Are there bills that we’ve spent money on thinking they would be big and have totally bombed? Absolutely. But that’s the nature of the business. It comes with the territory. 

THR: What has been the best experience as far as working with someone in this project?

Mario:  As far as on this EP, Mike Spritzer of Devil driver, I can say working with him has made me a better guitar player. We've put countless hours, and when I’m home I’m thinking of what to do next. Its constant preparations and meeting getting everything ready for the release of the EP. We’re going to start getting ready for our video shoot, building up hype. It helps that Mike spritzer working on it.
Honestly, everyone we've worked with has been a pleasure to work with; it’s always a learning experience. Everyone has their own way of doing things and reasons why they do that and you learn off of that. The only reason it would be a bad experience is if you didn’t learn something from it. I mean, everyone has really helped us out a lot and I can’t say there have been any really bad experiences, I mean, every bad experience you learn from

Monday, October 15, 2012

Gino Matteo, THR interview Part 3

Gino Matteo is an accomplished musician, singer and songwriter. He has performed with Johnny Lang and been on an album with B.B. King. Catch any one of  his live performances with his soon to be wife, Jade Bennet ( an equally talented vocalist of exceeding proportions, think Amy Winehouse with Aretha Franklins pipes and your close) and you will see a mater at work.

In part three, we discuss getting paid, songwriting and finding out who you want to be as a performer.




Thursday, October 11, 2012

A Start Of Something Great - The Barb Wire Dolls

By Bill General
Isis Queen (Barb Wire Dolls) by Bill General
It all began on a Wednesday night in December of 2010.  I had a chance to see a band that featured the guitar player from my favorite band, Pearl Jam.  His name is Stone Gossard, and his side band is Brad, which has been around almost as long as Pearl Jam has.  To make a long story short, while in line awaiting to get into the Roxy, where they were performing, an attractive woman (Isis Queen) wearing punk rock gear handed me and my friend a flier for her band from Greece, the Barb Wire Dolls, who were playing for the first time in the U.S.A at The Roxy on 12/18/10.  I knew right then and there I was going straight to iTunes when I got home to get their album, Punk The Fussies EP.

I purchased and listened to it that night and I was hooked on the spot.  I couldn't wait to see them perform live.  Ten days later I saw them perform, and even had a chance to meet Rodney Bingenheimer, the KROQ DJ who invited them to play.  Afterwards I was able to get a photo taken with Isis, and I got more information on their next shows.  I took pictures of the Barb Wire Dolls that night, but I had no idea at that moment that this would be the start of something new, something great. 

Prior to this night, the only bands I really went to see were the major label ones, like Pearl Jam, Foo Fighters, Metallica, Stone Temple Pilots, U2 (@ the Rose Bowl), Eddie Vedder solo shows, and even Reverend Horton Heat.  Although I've grown up listening to these groups, It also costs a bit of money to see them live.  I never really thought of seeing smaller bands at local venues.  Well, after 12/18/10, that was all going to change.

The next time I saw the Barb Wire Dolls was after the new year in 2011 in Culver City at Silver Factory Studios on Jefferson Blvd.  It was a very intimate setting, and here I met a few more other bands, Trash Monsters and The Swords of Fatima.  After the set, I was able to talk more with Isis Queen and the other members of the band, Pyn Doll (guitar), Krash Doll (drums) and Voodoo Doll (bass guitar). (Note: the band has since parted ways with Voodoo in 2012.)  A few weeks later, 1/26/11, I went down to Anaheim to see them play at the World Famous Doll Hut. 
The Roxy, Sunset Strip:Photo by Bill General
I would spend all of 2011 going back and forth to see the Barb Wire Dolls play residencies at the Doll Hut, On The Rox, and The Viper Room.  I wasn't able to see EVERY show, but I was damn close.  Along with seeing the Dolls, I have seen and met other cool bands, like No Victor, Clepto, Civil Disgust, The Blackhands, Brass Knuckle Voodoo, Piss N Blood, and Flexx Bronco. 
As 2011 progressed, so did my love of photographing these local bands.  Prior to now, I had always enjoyed taking pictures, but was limited by my distance from the stage.  And I might add, I started out with disposable cameras, which only gave me 27 shots per camera at best. This sucked because I wasn't able to see the image I shot until I had the pictures developed.  But fast-forward to the present and I'm using a Canon Powershot (point-and-shoot) digital camera, which allows me to get a few more than those cheap disposables.

Like I said, as I went to see more and more local bands play (either for free of for only $5 or so), I just continued to take more and more pictures, using many different angles.  I try to emulate to style of such photographers like Charles Peterson and Lance Mercer, who were both known for their images of the early nineties Seattle Music Scene (Nirvana, Pearl Jam, Mudhoney, Soundgarden, Alice In Chains, Tad, L7, Hole, and so on).  When I take pictures, especially in black and white, I think of those other bands I grew up listening to in my late high school to college years and beyond.  That being said, back to 2011.

From January through March I would religiously go to either The Doll Hut in Anaheim or On The Rox and Viper Room in West Hollywood to see and take pictures of the Barb Wire Dolls at their residencies at both venues.  The cool thing about this is that I also got a chance to discover other bands that played along with them, such as Trash Monsters, Swords Of Fatima, Les Aus, Prima Donna, Clepto, No Victor, Piss N Blood, Brass Knuckle Voodoo, Vicky and the Vengents, Civil Disgust, The Blackhands, Symbol Six, just to name a few...and this was only during the first quarter of 2011. 

Come April, the Dolls had to take a short recess to work in the studio on their first album.  They played a gig at the Viper Room near the end of the month to satiate our appetites for punk rock excellence.
I think it was around this time Pyn Doll started calling me the Colonial, the honorary rank in their Street Generation Army.  This was in part to me always going to their shows with camera in hand.  As I continued seeing them play, taking more and more photos of them, along with getting to know them better, I was promoted up the rankings to "General."  To sum things up, this is how Bill General came to be.  More on that later.

The Barb Wire Dolls' goal is that they wanted people to stop being misled by mainstream, corporate rock; to be stop being controlled in a way by what the media thinks they ought to hear.  The thing that really caught my attention with this band, along with the showmanship of their hot lead singer, Isis, is that this band stood for all that is right in the music scene today.  We, as their fans, are a part of the Street Generation, which shouldn't be construed as some corny phrase to describe a music scene.  Hell, there was "Grunge" to describe what was happening up in Seattle in the nineties. 


As Summer rolled in, I not only caught more Barb Wire Dolls shows, I also found myself seeing other bands as well, like Flogging Molly at the Fonda Theater in Hollywood.  Aside from The Doll Hut, I saw them at the Juke Joint in Anaheim (here they were interviewed by Rebel Radio), Alex's and Blue Cafe in Long Beach, Badlands in Hollywood, Weber's Place in Reseda, and finally Tiki Bar in Costa Mesa  (their last show in Southern California until June 2012).  As 2011 was winding down, the Barb Wire Dolls were busy as hell getting things together for their first U.S. tour, starting in Berkeley in late December and taking them all around the country in January 2012.  Check out their facebook page for tour dates.

Even though the Barb Wire Dolls were off touring the country, I found myself meeting other musicians and bands.  It was like a domino effect; one group would lead to another and then to another.  An example of this was checking out Electra open for the Dolls at the Viper Room in July.  I would see this band again in December 2011, and then again in 2012 at Skinny's in North Hollywood.  Next thing you know, I would take photos and get information on other bands, like Kiss The Salt.  Later on, I would check out Kiss The Salt in Silverlake, and so on.

On June 6, 2012 the Barb Wire Dolls made an appearance at the Viper Room for a one-night-only show.  The funny thing is is that on this night, out of all the gigs I attended, some of my best photos of them, especially Isis, came out.  Was it an accident?  Who knows.  But what I do know is this:  The Barb Wire Dolls are the real deal Holyfield.  They aren't a fly-by-night attraction; a fifteen minutes of fame "like" group.  They are the start of something new, something refreshing.  They are the change in the stale state of modern music. 

That being said, I thank them so much for inspiring me to continue documenting other bands, and eventually starting up Bill General Photos.  Oh yeah, I forgot to mention the rest of that story.  As 2012 started up, I went to The Satellite (formerly Spaceland) in Silverlake to see an old friend of mine play guitar in his band Monte Mar.  This was in the first week of January.  These guys, although far different from the style of Barb Wire Dolls, are really down to earth musicians.  (See my next blog on 2012 and Bill General Photos).   Later that night I was asked if I had a card, and all I could do was write my number on a napkin.  Over the next few days, I decided to get some business cards made up and then all of a sudden I came up with Bill General Photos (from the nickname Pyn gave me).  I created a facebook page for Bill General and a fan page for people to "like."  A month later I started my website (a work in progress) www.billgeneralphotos.com.

Let's see where this takes me...
About The Author

"My passion is to show the events in my life as poetically as possible... Many have said that the pictures have inspired, captured the moment, brought to life, animated and memorialized their work. I can do the same for you, bringing a perspective that showcases your work in a way that even you have not seen before. Contact me for your next adventure... and don't worry... where there is a will there is a way... See you soon..."

You can see Bill's work at: http://www.billgeneralphotos.com/